Wouldn't you rather wake up to chirping birds and a Malibu sunrise versus an iphone tune that you will grow to hate forever? Or fall asleep to the sounds of a campfire and the sunset? In an effort to improve my sleep I asked for the "Hatch Restore" for my birthday. I've tried it out for a couple nights and I do think it helps instill consistency with a night time routine. I am so hopeful this translates into more restful nights too!
Here's a picture of the eerie red color which is also quite soothing at bed time. the Hatch is all controlled via your phone (bluetooth) which there are pros/cons to for sure.